International Journal of Advanced Research and Development

ISSN: 2455-4030

Vol. 1, Issue 1 (2016)

Impact of customer relationship strategies on hotel industry

Author(s): Sonal Sharma
Abstract: The study investigates the relationship marketing (RM) strategy of Hotel industry and examines whether after the implementation-customer relationships were strengthened through perceived improvements in the Hotel industry and consequently loyalty towards the Hotel.
Pages: 52-54  |  1187 Views  286 Downloads
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