They play an incredible role in improving the public transport system in Kerala: A study based on the satisfaction level of KSRTC passengers
Dr. K Sravana
As a State run transport company KSRTC is running at loss now-a-days. But it is moving forward by providing many innovative services to the general public. Cut throat competition from private transport companies, KSRTC is striving hard to make profit. Passengers are the brand ambassadors of the transport company. The satisfaction of the passengers in the present services and facilities provided by KSRTC help the corporation to improve the present dilemma. The present study is to find out the satisfaction of passengers in the services provided by KSRTC and put forward suggestions for improvement.