Evaluating the factors influencing customer purchase intention in online shopping
Dr. Ashutosh Kumar Singh
The electronic commerce is gaining momentum and the retailing is going online. The internet has changed the way consumers buy goods and services throughout the world. Online shopping allows consumers to buy faster, more alternatives and can order products and services with comparative lowest price. Previous studies show that Competitive prices, anytime shopping, compare prices were influencers of internet purchase. The present study focuses don factors such as usability, credibility, security and pricing policies as the influencers of online purchase intention .The study shows that the credibility is the most significant factor which influences the purchase decision followed by the competitive pricing and usability of the website.