Vol. 2, Issue 1 (2017)
Service management and marketing A Customer relationship approach
Author(s): Harpreet Kaur
Abstract: Service include all economic activities whose output is not a physical product or constructive, it generally consumed at a time. It is produced and provides added value in forms. There are various examples of services like Medical services, IT services, Educational services, Automobile services, Transport services, Banking & Insurance services and many more. For the survival & success of these services organization there is a need of professional approaches and guidance to manage their business. The contribution of services to the development of every national economy is in progress, they becoming the major contributor to the gross national product of most countries. In this way there is a need of proper management and good marketing in this sector. These sectors provide employment to a large number of public and improve standard of living. The service sector provides an opportunity to make an optimal utilization of untapped valuable resources by marketing services. On the other hand service management is also required to understand the utility the customers receive by consuming or using the service offered by service-providers.