Vol. 2, Issue 4 (2017)
Role of health consciousness and food safety concern in buying organic food products
Author(s): Vinod Kumar Bishnoi, Praveen Kumar
Abstract: The aim of this study is to examine how health consciousness and awareness for food safety can influence consumer perception regarding buying organic food products. This study vehemently revealed that health is the prime motive for buying organic food products followed by food safety. Elder consumers are more health conscious and prefer to buy organic food. Well educated affluent consumers are more likely to buy organic food products. Finding reveals that male and female consumers have similar level of health consciousness and food safety concern. Organic consumers can be identified through demographic variables such as income, education, and age. There is need to create awareness among consumers especially in young generation regarding health and safety benefits with respect to organic food. It seems challenging to create understanding among uneducated and less educated people regarding health and safety issues related to food.