Vol. 2, Issue 4 (2017)
Online shopping behavior: A case study in Abohar city
Author(s): Kunal Sharma
Abstract: Online shopping has got everyone attention recently. In today’s world almost every company is selling its products through their websites as well as through the various online shopping websites. The present study tries to find out the consumer online shopping behavior with reference to city Abohar. The study reveals that 80% of the respondents opt for the online shopping. The study further reveals that respondents give priority to service sector over the commodities in online shopping.