Vol. 2, Issue 5 (2017)
The role of customer’s satisfaction in the fitness industry development
Author(s): Anil Kumar Gupta, Shankar Jyoti Basumatary
Abstract: Survival of sport organizations in today’s competitive world depends on their customer’s satisfaction. The aim of this study was to determine the role of customer satisfactions in the fitness industry development. Customer satisfaction is a marketing term that measures how services supplied by a company meet or surpass a customer's expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.