International Journal of Advanced Research and Development

ISSN: 2455-4030

Vol. 2, Issue 6 (2017)

Evaluation of attitude of customers towards plastic money post demonetization

Author(s): Bhanwar Singh
Abstract: Purpose: The purpose of this research paper is to know the changing attitude of customer toward plastic money in today’s digitalization era. In present era of digitalization customer enjoy various types of plastic money. But increasing trend of using plastic money creates a fear of risk in mind of customers. Present study also focuses on risk involved in using plastic money. Design/methodology/approach: For the research purpose, descriptive research design has been adopted. For accomplishment of research objective and answer the research questions data has been collected from sample survey, authentic websites and journals. For analysis of data and testing of hypothesis chi-square test is used. Findings: Findings of study confirms that plastic money has a very bright future in the coming years because of the increasing trend of e-commerce. Study also suggests some more security feature should be added to control online frauds. Originality/value: This research paper gives unique insights on changing attitude towards plastic money in present era of digitalization. To best of our knowledge, a few studies have been conducted in selected region.
Pages: 797-799  |  1529 Views  1142 Downloads
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