Vol. 4, Issue 1 (2019)
A study on the surrogate advertising in India
Author(s): Gaddam Aditi Reddy, Kapadia Dhara Fenil, Shukan Shah, Ritvik Kapoor
Abstract: The present World is profoundly unique and focused where publicising demonstrating moral issues in showcasing pattern. These days, Surrogate promoting is one of the rising patterns of notice in publicising industry in India. This is utilising to publicise the items which are essentially prohibited in the nation. Thus, these items are promoting by implication and accordingly it makes sway on purchaser's recognition. It relates with the duplication of one item's image picture which will advance another result of same brand.