Vol. 4, Issue 2 (2019)
Impact of celebrity endorsement on product advertisement
Author(s): Jiya Singh
Abstract: Nowadays we see a lot of celebrities featuring in many commercials promoting brands and products. Consumer minds get attracted to products which are promoted by celebrities. Celebrity endorsement is one of the strongest means of advertising and making an impact on consumer behavior. This result article compares and analyses aspects of celebrity endorsements. It is important for us to realize whether celebrities have a negative or a positive impact on us. Celebrity image can also vary depending upon the commercials they do. For them also it’s a huge task to see whether this commercial will bring good image or not. Celebrity endorsement should be carefully analysed.