Vol. 4, Issue 5 (2019)
Factors affecting students’ choice of universities in punt land
Author(s): Ahmed Abdullahi Yusuf, Willy Muturi, Mohamed Said Samantar
Abstract: Choosing in university is a complicated decision for students since it determines the kind of profession they intend to pursue in life. This paper fills the gap in understanding the factors affecting the decision of freshmen students in choosing a university. For identifying these reasons the objectives of the study were to determine the influence of programs offered by the university reputation, flexibility in fee payment, and university’s geographical location on students’ choice of a university. The purpose of this research is to know what factors influence the high school students in choosing their higher education institution. The respondents of the research are 90 students from three Universities in Garowe. The research was conducted using ‘quantitative survey research design using primary data on factors effecting students ‘choice of university. The study population was freshmen students of the selected higher education institutions. A sample size of ninety respondents was used for the study. Data was collected using Questionnaires from the key respondents of the selected institutions. Data was analyzed using the Statistical Package for Social Scientists where conclusions were drawn from tables, figures from the Package. The analysis is done using descriptive statistics to find out which factors are the most significant ones. From the research, it is found out that the programs offered by the university, university reputation, flexibility in fee payment, and university’s geographical location are all very influential factors in students’ choice of higher education institution. Further, for the spearman’s rank correlation coefficient a significance test was conducted to determine whether the correlations obtained between the variables were significant. It clearly has shown that there is significance correlation among all variables. From table 4.2.6, it can revealed that the academic reputation of the university most influential factor on choice of university with the average mean of 4.1 which made it score the highest influential factors on choice of university. This is followed by academic programs offered by university being on the second rank on choice of university with average mean of 3.9 and flexibility in fee payment became on the third rank with an average mean of 3.85 while the geographical location is the least influential factor on choice of university carrying an average mean of 3.5. Thus in conclusion as per the findings of the study academic reputation followed by academic programs offered by universities ranked the most influential factors which contribute and leads the choice of a student in selecting universities to pursue their degree programs.