Vol. 5, Issue 3 (2020)
Talent attraction strategy of Samsung Vietnam
Author(s): Nguyen Hoang Tien, Leo Paul Dana, Rewel Jiminez Santural Jose, Nguyen Van Dat, Nguyen Thi Hoang Oanh, Bui Xuan Bien
Abstract: At Samsung, people are always considered the most important factor. Therefore, Samsung always pays special attention to training programs, developing human resources with the goal that each Samsung employee is not only good at expertise, but also has a broad cultural and social knowledge. To do that, Samsung has focused on building a variety of training programs, not just for new employees, but for all employees at all levels throughout the company. The training content also aims to provide knowledge and skills suitable to the company's production and business activities, and to keep pace with the development trend of the society. As a result, those training programs have solved the human resource difficulties Samsung has encountered. Evidence is that Vietnam has become Samsung's largest manufacturing base globally, with more than 33% of Samsung phones being manufactured here. This can also be considered a major contribution of a foreign corporation in the process of training human resources in Vietnam, when the domestic education system has not met the demand. In addition to contributing to job creation, investment attraction, and economic restructuring in Vietnam, Samsung also contributes to the development of high-quality human resources in Vietnam. Besides attracting talent is a matter of concern for many businesses. At Samsung Vietnam, attracting talents is also one of the important issues in human resource management. However, attracting talents is not merely building policies to attract employees. It is also the deployment of activities to promote those values to outside workers to know better, to be aware of the company's policies and regimes.