International Journal of Advanced Research and Development

ISSN: 2455-4030

Vol. 5, Issue 3 (2020)

Analysis of McDonalds’ entry strategy into Vietnam market

Author(s): Nguyen Hoang Tien, Leo Paul Dana, Rewel Jiminez Santural Jose, Nguyen Van Dat, Phan Minh Duc
Abstract: McDonalds is one of the international F&B groups to enter the Vietnamese market at the latest while other competitors have been present and successfully doing business in this market. This article re-analyzes a new and cautious market penetration strategy like Vietnam in recent years and tries to answer whether such a slow and reliable strategy will ensure great success for McDonalds in the future.
Pages: 23-29  |  131 Views  55 Downloads
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