Vol. 5, Issue 3 (2020)
Analysis of McDonalds’ entry strategy into Vietnam market
Author(s): Nguyen Hoang Tien, Leo Paul Dana, Rewel Jiminez Santural Jose, Nguyen Van Dat, Phan Minh Duc
Abstract: McDonalds is one of the international F&B groups to enter the Vietnamese market at the latest while other competitors have been present and successfully doing business in this market. This article re-analyzes a new and cautious market penetration strategy like Vietnam in recent years and tries to answer whether such a slow and reliable strategy will ensure great success for McDonalds in the future.