International Journal of Advanced Research and Development


ISSN: 2455-4030

Vol. 5, Issue 4 (2020)

Socio-legal perspective of electronic media in Globalisation

Author(s): Vinod Kumar Bagoria
Abstract: Globalization refers to the dynamic processes that are developed to break the mutual relations between individuals, societies, organizations and cultures around the world. It is a social process, which reduces space and time while reducing distance with technology. On the other hand, media, among many others, refers to different modes of communication between parties such as the Internet, television, or radio. This is an important component when communicating, as it shapes the minds of users. Globalization has been at the forefront of changing media, as it brings about communication technology. Globalization is relevant for all businesses as it allows them to better communicate and operate while increasing their customer base. It facilitates operations and is a prerequisite for technological progress. Organizations are easily formed, while individuals are connected to people around the world. In simple terms, technology and science make institutions global and reflect convergence theory, promoting identity and culture. This paper discusses the relevance of globalization; these are the main issues and ways in which media organizations can position their strategies in the prevailing context of technological progress
Pages: 15-18  |  88 Views  27 Downloads
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