A United Nations initiative HeForShe launched by Emma Watson, Women Goodwill Ambassador stands for equal rights for women in all spheres including social, economic and political, stating them human rights available by birth. She exhorted men and boys to stand up and fight for rights of women saying, “Gender equality is your issue too”. She noted that men are also suffering false notion of masculinity by shedding of which the problem would be solved. She stated that her mentors gave her full freedom of activity hence she succeeded. She called them ‘inadvertent feminists’ and exhorted men and boys to play that role. This can be called a ‘soft feminism’ as against ‘radical feminism’ which condemns the male for all problems and is also different from ‘liberal feminism’ pleading women for their own rights. Instead of males standing up and fighting for rights of women in India, every male of worth appears to be awfully busy in sexually exploiting the women including politicians, babas, IAS, IPS, BSF and Army Officers.