International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 2, Issue 5 (2017)

Marketing of apple in baramulla district of Jammu and Kashmir


Mohd Ummer Jan Padder, Dr. P Shanmugam

Marketing system is the chain of personal integrated with various functions performed by such intermediaries in order to transfer the produce from the producers to the ultimate consumer. Horticulture development is currently constrained by poor marketing arrangements. Apple marketing in the state is virtually in its entirety is carried out by the private sector comprising of the pre-harvest contractor, forwarding agents, commission agents, wholesalers and retailers. Apple marketing being complex phenomena requires special treatment and utmost care at present in the Jammu and Kashmir. The present marketing structure is such that 87 per cent of marketing activities are solely performed by intermediaries. Marketing costs refer to the charges incurred by participants of marketing process for bringing the produce from producing areas till it reaches the ultimate consumers. It includes the labour costs involving assembling, grading, packing, loading/ unloading, transport, storage, commission charges, market fee etc. The objectives of the study were to estimate the marketing cost of apple and to identify marketing problems of apple growers. The relevant information was gathered through primary data. Garrett Raking Technique was used to identify the problems faced by farmers. The results of the study was found that main cost of apple marketing was loss of apple during the transportation followed by packing cost, commission charges and transport cost. The study also indicates that storage facility is the main problem of apple cultivators in marketing of apple.
Download  |  Pages : 357-360
How to cite this article:
Mohd Ummer Jan Padder, Dr. P Shanmugam. Marketing of apple in baramulla district of Jammu and Kashmir. International Journal of Advanced Research and Development, Volume 2, Issue 5, 2017, Pages 357-360
International Journal of Advanced Research and Development