International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 2, Issue 5 (2017)

A comparative study of urban & rural teenagers perception about impact of social marketing tools against smoking


Siddharth Kashyap, Dr. Sadhana Mahajan

Several social marketing tools are being implemented to distract the teenagers from smoking in Shimla. The present research paper aims to identify the urban & rural teenager’s perception about the impact of social marketing tools from the territory of Shimla, Himachal Pradesh. To serve the objective descriptive research design is used and primary data is collected from 500 respondents with the help of questionnaire. Data is analyzed with the help of frequency distribution and chi-square test. It has been concluded that perception of urban & rural teenagers significantly differ with respect to their Age & Type of Family.
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How to cite this article:
Siddharth Kashyap, Dr. Sadhana Mahajan. A comparative study of urban & rural teenagers perception about impact of social marketing tools against smoking. International Journal of Advanced Research and Development, Volume 2, Issue 5, 2017, Pages 523-529
International Journal of Advanced Research and Development