International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 2, Issue 5 (2017)

Approaches adopted for the implementation of mass literacy campaigns for adults in India


Dr. Parul Pandit, Dr. Pallvi Pandit

Past history for adult literacy promotion started with the two main approaches, the ‘Selective- Intensive (Targeted)’ approach and the ‘Mass Campaign’ approach, employed to eradicate illiteracy in our country. After independence, in the process of institutionalization of the Adult Education Programmes (AEPs) with one model after another, there are changes in the content and process of literacy and procedures and strategies of adult education from time to time. In this research paper, the researcher focused on the different literacy programmes with various approaches namely (I) The Selective Intensive Approach (SIA), (II) The Mass Campaign Approach (MCA), (III) Technocratic Approach, (IV) Functional Literacy Programme (FLP) – (a) Targets and Target Specific Approach, (b) Flexi Approach, (c) Volunteer- Based Mass Campaign Approach (VBMCA) (d) Centre- Based Approach (CBA)/ Residential Camp Approach (RCA) and (e) Part- Volunteer Based Approach (PVBA)/ Part Residential Camp Approach (PRCA), (V) Basic Education Programme (BEP), (VI) Vocational Education (Skill Development) Programme, (VII) Continuing Education Programme (CEP) and (VIII) Computer Based Functional Literacy (CBFL) Programme.
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How to cite this article:
Dr. Parul Pandit, Dr. Pallvi Pandit. Approaches adopted for the implementation of mass literacy campaigns for adults in India. International Journal of Advanced Research and Development, Volume 2, Issue 5, 2017, Pages 537-543
International Journal of Advanced Research and Development