International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 2, Issue 5 (2017)

Perceptions of children about TV and social media advertisements


Gurpreet Kaur, Dr. Balram Dogra

The objective of present paper was to study the impact of TV and social media ads on childsren. The study was conducted in the three socio-cultural regions of Punjab i.e. Malwa, Majha and Doaba on a sample of 300 children. The study brought out that ads on TV and social media promotes some undesirable values in the society. But ads also tell people what other people with similar lifestyle style buying. They come to know what others are wearing and using. Ads help people know that which product suits their personality most. Children also got entertained watching ads.
Download  |  Pages : 673-680
How to cite this article:
Gurpreet Kaur, Dr. Balram Dogra. Perceptions of children about TV and social media advertisements. International Journal of Advanced Research and Development, Volume 2, Issue 5, 2017, Pages 673-680
International Journal of Advanced Research and Development