Perceptions of children about TV and social media advertisements
Gurpreet Kaur, Dr. Balram Dogra
The objective of present paper was to study the impact of TV and social media ads on childsren. The study was conducted in the three socio-cultural regions of Punjab i.e. Malwa, Majha and Doaba on a sample of 300 children. The study brought out that ads on TV and social media promotes some undesirable values in the society. But ads also tell people what other people with similar lifestyle style buying. They come to know what others are wearing and using. Ads help people know that which product suits their personality most. Children also got entertained watching ads.