International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 2, Issue 5 (2017)

The role of customer’s satisfaction in the fitness industry development


Anil Kumar Gupta, Shankar Jyoti Basumatary

Survival of sport organizations in today’s competitive world depends on their customer’s satisfaction. The aim of this study was to determine the role of customer satisfactions in the fitness industry development. Customer satisfaction is a marketing term that measures how services supplied by a company meet or surpass a customer's expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.
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How to cite this article:
Anil Kumar Gupta, Shankar Jyoti Basumatary. The role of customer’s satisfaction in the fitness industry development. International Journal of Advanced Research and Development, Volume 2, Issue 5, 2017, Pages 121-124
International Journal of Advanced Research and Development