International Journal of Advanced Research and Development

Authors
Harpreet, Dr. Arun Kumar Kansal

Abstract
The present paper is an attempt to study the impact of self- esteem and achievement motivation on career salience among graduate women. The main purpose of the present study was to compare career salience among graduate women across high and low level of self-esteem and achievement motivation. In the present investigation, the sample of graduate women was drawn from colleges affiliated by Punjabi University Patiala. The random sampling technique was adopted. The total sample size was 300 graduate women. Career Salience scale designed by Tanwar and Singh 1988, Self-esteem scale by Coppersmith (1975) and Achievement Motivation scale by Dr. Kahl (1965) were used. Findings of present study: (i) Impact of low and high self-esteem on career salience among graduate women was found significant in favor of high self-esteem, (ii) ) Impact of low and high achievement motivation on career salience among graduate women was found significant in favor of high achievement motivation.