International Journal of Advanced Research and Development

Authors
Aarti Garg, Priyanka Raheja

Abstract
Over the last decade the popularity of social networking sites has risen to a massive scale. People seem to love the idea of communicating with each other through pictures, videos, messages and voice mails than talking face to face. It is amazing how social networks have completely changed people’s habits, becoming a must-visit Web destination for all, such is the power of social networking today and it only seems to grow stronger and stronger in the future. Social media is different from any other media in numerous ways including quality, reach, frequency, usability, immediacy and durability. In this paper we are going to discuss about social media apps their features, usage and their effects on society.