Study of the effectiveness of digital marketing on B-Schools in Mumbai
Rubina Mohammad, Aasim Lalkate
Digital marketing involve use of electronic devices, such as personal computers, smartphones, cell phones and tablets to engage with stakeholders. It applies technologies or platforms such as websites, e-mail, apps and social networks. The main motive of the survey was to understand the massive contribution of Digital Marketing for B-schools in Mumbai and to know its splendid efforts towards promotion in practice by using Digital Marketing. This project aims to understand the student’s perception towards contribution of Digital Marketing in order to seek admission in the Institute and also to understand the effectiveness of digital marketing to generate leads for Institutions. The study is exploratory in nature and survey method was used to collect the data. For the study, a self-designed questionnaire was developed which constituted of 15 items. Data was collected from 300 respondents. Data analysis resulted in understanding the effectiveness of Digital Marketing with reference to B-Schools in Mumbai.
Rubina Mohammad, Aasim Lalkate. Study of the effectiveness of digital marketing on B-Schools in Mumbai. International Journal of Advanced Research and Development, Volume 3, Issue 1, 2018, Pages 411-417