International Journal of Advanced Research and Development

Authors
Ila Sehrawat

Abstract
Consumer reactions may be a new and a gratifying area for marketers to explore. Brand alternative, that constitutes a very important facet of consumer behaviour, refers to the choice of the product of a particular complete out of the on the market brands within the market by considering their numerous attributes. Selling is taken into account to be the foremost necessary perform of all business organizations, worldwide. It’s modified the character of business in recent years. The most objective of the study is to spot the assorted demographic factors and factors influencing consumer’s complete preference that influence the extent of satisfaction of the respondents. The statistical tools percentage analysis was applied to appreciate the objective of the study. The whole study shows that consumer enduring is much fashionable in between the respondents whether or not their residential standing is urban and rural.