International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 3, Issue 1 (2018)

Influence of destination packaging on tourism performance in Nigeria


Anyasor Okwuchukwu Marcus, Agina Emeka Kenechi, Okocha Ebere Rejoice, Nwankwo Nwabueze Luke

The purpose of this study was to examine the influence of destination packaging on tourism performance in Nigeria and to highlight the travel and tourism competitiveness index of countries in Sub-Sahara Africa. The study made use of secondary data collected from the database of world bank and world economic forum travel and tourism competitiveness index. The findings indicated that destination packaging strategies of Nigeria are inefficient and ineffectiveness. The prioritization of travel and tourism by the government is not encouraging to be compared with other top destinations in the region. This resulted in low contribution of tourism to employment, GDP, tourism investment and low tourist arrivals to Nigeria. The study recommends prioritization of travel and tourism industry by government at all levels through policy frameworks in order for private sectors to help in destination packaging and thereby attracts more international tourists to Nigeria.
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How to cite this article:
Anyasor Okwuchukwu Marcus, Agina Emeka Kenechi, Okocha Ebere Rejoice, Nwankwo Nwabueze Luke. Influence of destination packaging on tourism performance in Nigeria. International Journal of Advanced Research and Development, Volume 3, Issue 1, 2018, Pages 858-867
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