Study regarding factors affecting online shopping decisions in Rohtak city
In the past few years, online market places have become very popular among vendors, marketers and shoppers to sell, advertise and buy the products. The increase in technology provides good opportunities to the seller to reach the customer in much faster and economic way. Numerous advantages and benefits of Online Shopping influencing more and more people to switch to online shopping from traditional shopping. Customers can avoid long queues in parking lot and in shopping mall during sale and festival seasons and can save this time and fuel for some other productive works. The purpose of this study is to look at the factors driving online shopping and to develop an understanding of the factors influencing the online shopping by the consumers. This is done by exploring the factors that encourage consumers to shop online through analysis of such advantages as convenience, website quality, mode of payment and a wider choice. Respondents of the 18-25 year age group more often choose shopping online for such reasons as lack of time and a wide range of products. The most beneficial factor of shopping online was identified as it is convenient and wider choices are available to customers to make the decisions.