Corporate social responsibility in India: A review
Today, CSR in India has gone beyond simply charity and donation is approached in more organized fashion. Corporate Social Responsibility (CSR) is a concept, which states that private corporation or public organization has a responsibility to society. It minimizes the risk by increasing the brand value and reputation of the company. It has become an integral part of the corporate strategy. Companies have CSR teams that formulate specific policies, strategies and goals for their CSR programs and set aside budget to support them. The CSR activities need to be in tune with effective strategic policies so that the aim of sustainable environmental, social and economic progress may be achieved. This paper analyzes the fundamental prototype of corporate social responsibility and the new practices being applied for it implementation in the last decade in India. This paper focuses on the benefits of CSR in India. This paper will help the society in moving forward where the role of corporate will be clearly defined and the corporate will be made accountable and responsible.