NR Vsihrudh, Nivesh S, Nithin G, Antony Vincent D’cruz
In today’s world people are involved in their own busy schedules and do not have time for interactions with others. But the only way a huge number of people interact or are connected mostly be it business or personal work it’s through social media platforms like twitter, Instagram, Facebook and many other emerging social media platforms. Any company be it a small or a big company they all have a social media page through which they connect with the huge population. People also connect with them and are influenced based on their personal interest. The social media also helps business advertise their product or service to people by collecting their daily activity and analysing their interests based on the search results from other apps on the user’s phone which is also called social media analytics. But it is more important how brands will use the data from analytics and use them to engage with their customers and also adapt fast with the changing features on social Medias.