International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 4, Issue 1 (2019)

Global standardization in international marketing


Ayush Bansal, Arihant Jain, Dev Bhatanagar, Arsh Jalota

Despite being in the era of Globalization has the market patterns become so much similar that standardized marketing strategies can be implemented. However, there are several marketing factors like pricing, place etc. that differs according to developing and developed countries. In this study, we examine that if a product is successful in the home country then should the marketing strategies be standardized or adapted. The only element that can be standardized for some extent is promotional strategies but rather as a whole it can only be a brand that has a strong presence in the global market. We have also taken some examples who have successfully able to adopt either of the two.
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How to cite this article:
Ayush Bansal, Arihant Jain, Dev Bhatanagar, Arsh Jalota. Global standardization in international marketing. International Journal of Advanced Research and Development, Volume 4, Issue 1, 2019, Pages 116-119
International Journal of Advanced Research and Development International Journal of Advanced Research and Development