International Journal of Advanced Research and Development

International Journal of Advanced Research and Development


International Journal of Advanced Research and Development
International Journal of Advanced Research and Development
Vol. 6, Issue 3 (2021)

Tech product marketing in B2B small business with special reference to capital equipment


Anil Kumar Kottani

Technology Product marketing in B2B small business has its own significance when it comes to marketing of a capital equipment. A capital equipment tech product marketing in B2B market is different from conventional marketing of other products in B2C. The marketing of capital equipment involves differentiated methods and practices to successfully market or sell these products in comparison to the marketing of other products like consumer durables or fast-moving consumer goods in B2C market. The study focusses on understanding the methods involved in marketing of tech capital equipment in the purview of its purchasing and sales processes inculcated in the B2B businesses. Also, the study establishes the methods involved in the marketing of tech-based capital equipment and strategies for successful marketing of tech capital equipment by small businesses in B2B market.
Download  |  Pages : 09-13
How to cite this article:
Anil Kumar Kottani. Tech product marketing in B2B small business with special reference to capital equipment. International Journal of Advanced Research and Development, Volume 6, Issue 3, 2021, Pages 09-13
International Journal of Advanced Research and Development International Journal of Advanced Research and Development