Tech product marketing in B2B small business with special reference to capital equipment

Anil Kumar Kottani

Tech product marketing in B2B small business with special reference to capital equipment

Authors
Anil Kumar Kottani

Abstract
Technology Product marketing in B2B small business has its own significance when it comes to marketing of a capital equipment. A capital equipment tech product marketing in B2B market is different from conventional marketing of other products in B2C. The marketing of capital equipment involves differentiated methods and practices to successfully market or sell these products in comparison to the marketing of other products like consumer durables or fast-moving consumer goods in B2C market. The study focusses on understanding the methods involved in marketing of tech capital equipment in the purview of its purchasing and sales processes inculcated in the B2B businesses. Also, the study establishes the methods involved in the marketing of tech-based capital equipment and strategies for successful marketing of tech capital equipment by small businesses in B2B market.

Download | Pages : 09-13